On possibilities and limitations of using self-anchoring scales in web surveys
Identifieur interne : 000271 ( Main/Exploration ); précédent : 000270; suivant : 000272On possibilities and limitations of using self-anchoring scales in web surveys
Auteurs : Frederik Van Acker [Pays-Bas] ; Peter Theuns [Belgique]Source :
- Quality & quantity [ 0033-5177 ] ; 2010.
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- Pascal (Inist)
English descriptors
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Abstract
Self-anchoring scales were first mentioned by Kilpatrick and Cantril (J Indiv Psychol 16:158-170, 1960) and Cantril (The pattern of human concerns, 1965) as rating instruments in which the end anchors are defined by the respondent himself, basing on his own assumptions, perceptions, goals and values. The uses of these scales are legion and they have shown to be very useful in reducing measurement bias in cross-cultural research (Cantril, The pattern of human concerns, 1965; Bernheim et al. J. Happiness Stud. 7:227-250, 2006). The first part of the current study investigates whether context effects can be lessened or eliminated by using self-anchoring scales. For this purpose, an experiment similar to the ones by Couper et al. (Public Opin Q 71:623-634, 2004, Public Opin Q 68:255-266, 2007), in which they manipulated images that figured in a web survey, was conducted. The hypothesis that self-anchoring scales can reduce contextual bias, is not supported by our data. The second part of the study investigates if and how self-anchoring scales affect drop-out during the filling-out of questionnaires. It is found that, compared to a regular rating scale, a larger proportion of respondents drop-out. Moreover, subjective preferences for the one or the other scale do not seem to differ.
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Box 2960</s1><s2>6401 DL Heerlen</s2><s3>NLD</s3><sZ>1 aut.</sZ></inist:fA14><country>Pays-Bas</country><wicri:noRegion>6401 DL Heerlen</wicri:noRegion></affiliation></author><author><name sortKey="Theuns, Peter" sort="Theuns, Peter" uniqKey="Theuns P" first="Peter" last="Theuns">Peter Theuns</name><affiliation wicri:level="3"><inist:fA14 i1="02"><s1>Faculty of Psychology and Education Sciences, Vrije Universiteit Brussel</s1><s2>Brussels</s2><s3>BEL</s3><sZ>2 aut.</sZ></inist:fA14><country>Belgique</country><placeName><settlement type="city">Bruxelles</settlement><region nuts="2">Région de Bruxelles-Capitale</region></placeName></affiliation></author></analytic><series><title level="j" type="main">Quality & quantity</title><title level="j" type="abbreviated">Qual. quant.</title><idno type="ISSN">0033-5177</idno><imprint><date when="2010">2010</date></imprint></series></biblStruct></sourceDesc><seriesStmt><title level="j" type="main">Quality & quantity</title><title level="j" type="abbreviated">Qual. quant.</title><idno type="ISSN">0033-5177</idno></seriesStmt></fileDesc><profileDesc><textClass><keywords scheme="KwdEn" xml:lang="en"><term>Internet survey</term><term>Nonresponse</term><term>Perception</term><term>Questionnaire</term><term>Scale</term><term>Value</term></keywords><keywords scheme="Pascal" xml:lang="fr"><term>Enquête par internet</term><term>Echelle</term><term>Perception</term><term>Valeur</term><term>Questionnaire</term><term>Non réponse</term><term>But</term></keywords></textClass></profileDesc></teiHeader><front><div type="abstract" xml:lang="en">Self-anchoring scales were first mentioned by Kilpatrick and Cantril (J Indiv Psychol 16:158-170, 1960) and Cantril (The pattern of human concerns, 1965) as rating instruments in which the end anchors are defined by the respondent himself, basing on his own assumptions, perceptions, goals and values. The uses of these scales are legion and they have shown to be very useful in reducing measurement bias in cross-cultural research (Cantril, The pattern of human concerns, 1965; Bernheim et al. J. Happiness Stud. 7:227-250, 2006). The first part of the current study investigates whether context effects can be lessened or eliminated by using self-anchoring scales. For this purpose, an experiment similar to the ones by Couper et al. (Public Opin Q 71:623-634, 2004, Public Opin Q 68:255-266, 2007), in which they manipulated images that figured in a web survey, was conducted. The hypothesis that self-anchoring scales can reduce contextual bias, is not supported by our data. The second part of the study investigates if and how self-anchoring scales affect drop-out during the filling-out of questionnaires. It is found that, compared to a regular rating scale, a larger proportion of respondents drop-out. Moreover, subjective preferences for the one or the other scale do not seem to differ.</div></front></TEI><affiliations><list><country><li>Belgique</li><li>Pays-Bas</li></country><region><li>Région de Bruxelles-Capitale</li></region><settlement><li>Bruxelles</li></settlement></list><tree><country name="Pays-Bas"><noRegion><name sortKey="Van Acker, Frederik" sort="Van Acker, Frederik" uniqKey="Van Acker F" first="Frederik" last="Van Acker">Frederik Van Acker</name></noRegion></country><country name="Belgique"><region name="Région de Bruxelles-Capitale"><name sortKey="Theuns, Peter" sort="Theuns, Peter" uniqKey="Theuns P" first="Peter" last="Theuns">Peter Theuns</name></region></country></tree></affiliations></record>Pour manipuler ce document sous Unix (Dilib)
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